FAQ

Here you’ll find the answers to many frequently asked questions. If you can’t find what you’re looking for, please complete the contact form at the bottom and we’ll happily respond!

SEO

What is SEO?

SEO stands for search engine optimisation. What is a search engine? The obvious answer is Google, but did you know that social media platforms such as Facebook, Pinterest, Twitter and Instagram are also viewed as search engines, as well as commerce sites such as Etsy, Amazon and eBay. Have a look through my SEO services to find out how you can optimise your site for search engines.

I've heard you appear at events as an SEO expert, can you come to mine?

Sure thing! Head on over to the Events & Workshops page to find out more information

Help! I don't know what I'm doing with my SEO

That’s OK and I hear it a lot. Luckily that’s why we have jobs, so thank you! Head on over to our SEO services page to find out how we can help you.

I’m worried if I book an SEO Healthcheck with you I’ll have loads to do. My to do list is already huge.
Luckily that’s where we can help you. You have the option to book me to carry out your recommendations so we can chat about that when you book your Healthcheck with us.
Who should I use to host my website?

For excellent customer service, speedy support, reliability and great options to suit your needs, I recommend Siteground – if you click here to purchase it, we both get a discount! Ta.

How do I know what my keywords are?

Your keywords are what your target clients are typing into search engines to find you. How do you know that they are the best phrases to get you found and how do ou use them in the best way? Head over to our SEO services page to find out more.

How important is it to tag images on my website?

It’s one of the easiest ways to improve your SEO, combined with a multitude of other factors of course. If you’re feeling stuck, just head on over and purchase our handy PDF guide on how to tag your images for SEO.

Where can I buy a domain name?

Namecheap are great; they provide a great service and have handy live chat to support you with any problems.

I have a high bounce rate, what can I do?

First of all, what is a bounce rate. It’s where visitors have landed on your site but not clicked through to any other pages and have left instead. To lower your bounce rate, you need to look at what’s encouraging your readers to click elsewhere. What do you want the reader to next? Guide them with big buttons and clear instructions. If you want to know more, then let’s get you booked in for an SEO Healthcheck.

What do I blog about?

Great question! When was the last time you thought about the questions you’re always asked? When was the last time you sat down and had a brainstorm? Have you ever done any research on Facebook groups where your audience hangs out? If you’ve got a headache just thinking about it, please don’t fret. Instead get in touch about a super secret service I offer to give you blog post topic ideas.

I want to rank number one on Google - can you help me?

It completely depends on what you want to rank for, but no SEO expert worth their sugar should be guaranteeing you a number one position. Have a look at my SEO services and let’s have a chat.

I want help with linkbuilding / backlinking, what do you charge?

I don’t personally offer that service. I focus on on-page SEO services (you can read more about them here) but I am delighted to have people to recommend, just get in touch and let’s have a chat.

Do you know about Google Adwords?

I don’t offer this service, but please email me and I’ll be happy to refer you to the contact details for trusted and talented Adwords certified partners!

How do I choose a WordPress theme?

I either use Bridge or Divi for the websites I design and both are great, but if you’re feeling the pain of worrying which WordPress theme to use, I recommend reading this highly useful article from WP Beginner

What's a good goal to set for SEO?

Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased? Let’s have a chat.

Why do you need ALT text on your images? Isn't life too short?

Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn’t load for some reason, people can still find out what the image is by reading the alt text. Google juice a plenty. Go for it.

What is robots.txt?

This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt.

How many internal links do I need per page?

Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.

Marketing

I'm getting in a right mess with managing my marketing, can you help?
I want to book you for a private social media workshop, can you help me?

Yes, I would be delighted to have a chat. Take a look at the types of workshops I offer here and then get in touch.

Are my keywords the same as my hashtags?

Not necessarily! For starters, need to get hold of my Ultimate Hashtags for the Wedding Industry. You can sign up on the homepage here.

No one's liking my posts on social media, what can I do?

First of all, you should sign up to our newsletter so you get a free download of Instagram hashtags and 10 Golden Rules of using Hashtags. Then, go ahead and book our VIP 1:1 calls which you can find out more about here. Together we can build a plan to get your fans liking your posts so that you get more enquiries.

I want some help with my PR - do you offer this?

Thanks for thinking of me. If you’re a wedding business, I’m delighted to recommend Nicola at Propose PR – London’s original wedding specialist PR agency. Tell her I sent you!

General Wizardry

Do you offer graphic design?

I personally don’t offer this service, but I’m delighted to recommend Becky Lord Design who is a fabulously talented graphic designer. She even collaborated with me on designing this website and my snazzy logo.

I can’t afford your services right now, do you offer payment plans?

I do offer payment plans on select services, but also you may wish to check out my purse-friendly Downloads area where you’ll find an ever-growing list of handy guides to aid you on your SEO journey.

Who should I use to host my website?

For excellent customer service, speedy support, reliability and great options to suit your needs, I recommend Siteground – if you click here to purchase it, we both get a discount! Ta.

I want to refer you to someone who I think needs your help
That’s wonderful, thanks so much! If they book at least £200 worth of my services, I’ll send you a gift box of cheese from Pong Cheese, yes really! Make sure they mention your name!
What do I blog about?

Great question! When was the last time you thought about the questions you’re always asked? When was the last time you sat down and had a brainstorm? Have you ever done any research on Facebook groups where your audience hangs out? If you’ve got a headache just thinking about it, please don’t fret. Instead get in touch about a super secret service I offer to give you blog post topic ideas.

I heard you design WordPress websites, can you help me?

I design very few WordPress websites a year to very select clients and as such do not tend to advertise this service. I’m delighted to send you to Becky Lord, a superbly talented web and graphic designer.

I've heard you're a bit of an organisational wizard, what tools do you use to help you?

I think it’s fair to say that I am almost addicted to free trials, ‘good deals’ and the like when it comes to new apps and tools for making me more productive. I get asked a lot about how I organise my life online and so here’s a comprehensive list that I keep updated. Enjoy!

Asana project management software
Google Docs for writing and sharing work with clients
Google Sheets for money and hours tracking
Boomerang for Gmail for scheduling emails (so useful, used the free version for a year, then recently upgraded – life changer!)
Google Apps for Work* for all my own domain name emails
Dropbox & Google Drive & iCloud & external hard drives for storage (I like to backup things)
BackupBuddy for backing up my website
MenuBarClock for people working in different timezones, useful for virtual team, international clients, digital nomads, etc.
Pocket for reading articles later offline (useful for the Tube!)
Feedly for reading blogs
Youcanbook.me for booking calls
Skype for 1:1 calls
Fuze / Google Hangout for group calls
WordPress for designing websites
LastPass* & Keychain (Mac only) for keeping passwords safe (I used the free LastPass version for over a year, have now upgraded to premium version so I can sync with my phone, so useful when I’m out and about)
Canva for graphic creation
Buffer for social media scheduling
Siteground* for hosting websites
ThemeForest* for WordPress themes
Bridge WordPress theme for websites
Namecheap for domain management
F.lux for Mac – changes the light settings on your computer because eyes are important.
Xero / Google Sheets for accounts
Camtasia for filming video tutorials

For fun stuff:
Amazon wishlist browser extension (because shopping is important too)
Skyscanner (may be a little addicted to the Search Everywhere function #dream)

*Disclaimer: I get a little bit of cash if you buy through the links marked with an asterisk.

Can I book you to plan my wedding?

I’m flattered you asked, but sorry, no! There’s a common misunderstanding that I somehow get involved with weddings directly. I don’t know, but I can certainly put you in touch with many wonderful wedding suppliers including professional wedding planners.

Can’t find what you’re looking for? Complete the form and we’ll be in touch.

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