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Content Marketing

Targeted content marketing is a brilliant way to get found by more of your key audience, attract them to what is special about you and your products and services, and increase loyalty and sales I’d love to support you with a fantastic content marketing strategy.

 

But, what is “content marketing” exactly?

 

In a nutshell, content marketing is creating and sharing helpful and inspiring online material (content) that creates buzz for your brand. A content marketing campaign is a sort of online “blitz” (think glitter cannon meets synchronised swimming team) where you post a cohesive collection of related posts in a variety of formats (images, words and/or video) across multiple sites (your blog, newsletter, social media, etc.).

 

My support is customised to really capture your unique offering in a way that connects deeply with those clients who are already looking for or following you. I encourage quality outreach with beautiful, helpful content focused on a key product or service. The “content” could include blog posts, published articles, social media posts, polls and contests, how-to videos, email newsletters, and much more (or less).

 

I know it can feel a bit maddening sometimes to try to wrap your head around it all, when you just want to be making art and serving your clients directly…that’s why I’m here.  You can count and me, and Team Shine, to be with you step-by-step.

Here are the two bespoke packages I offer which are both tailored to your unique needs and desires:

Content Marketing Strategy Full Service

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Help you identify which product or service to highlight

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Provide a detailed content blueprint and calendar

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Give you templates for future content

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Define your exact target market for the campaign

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Provide ongoing one-on-one feedback

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Set up analytics tracking to measure success

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Form the visual and copywriting tone

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Project manage, create and post all elements

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Include SEO (search engine optimisation) in all elements

Six-month minimum commitment starts at £600 monthly

Content Marketing DIY Service

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Provide contextual overview of content marketing

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Provide one session of one-on-one feedback

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Develop key benefits for your product or service of choice

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Create an outline of marketing ideas

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Brainstorm related topics of interest

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Advise you on key success metrics to track

Three-month minimum commitment starts at £300 monthly

Please be in touch to see what level of support is a good fit for you.

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