Hello! I’m Maddy.
Like you, I love the look on someone’s face when they see magical results. You know that gleam in a bride’s eyes when she sees and adores your work? It’s the same sparkle in the eye of a new client who adores receiving a piece of your very self when purchasing your art. It’s the same glittery look in your eyes when you book a new client who shares your enthusiasm for quality and beauty.
My clients? They love seeing their businesses grow with less fuss, not more, and having a stellar friend by their side while they do it. I pride myself on that level of service and delight, and I thoroughly enjoy being with inspired professionals like you. I’m also not afraid to give a bit of tough love when it comes to helping you focus on what will actually work to grow your business. All the while, I’ve got my eye on the prize: your delight, your shining new website, the thrilling increase in your bottom line and day-to-day joy because you’re more free to focus on what you love to do.
Since 1999, when I first started working with the internet, I’ve seen how things have evolved in online promotion. There are so many ways now to reach your ideal clients online. I think it’s fantastic! Problem is, though, there are so many options and so many opinions that it’s hard to know where to start or where to focus your time and energy.
I’m passionate about helping you cut the nonsense, optimise your efforts and reach those potential clients you really need to reach.
I’m here to help you be the very best you can be.
I offer a personal, customised approach.
What works is different for every business. I have a business degree where I specialised in marketing and communications, have really put in my time in the marketing and PR worlds of London and beyond, and have been working with private clients for a few years now. Still, I’ve never discovered a one-size-fits-all model that serves businesses of any type. Every client presents a unique constellation of needs and opportunities for growth, and has their unique path to gleaming success. That’s why every service I offer with my wonderful team is customized to your distinct needs.
There is one common element that I see as important to every business, though. What I am most passionate about in marketing and communications is SEO (search engine optimisation). Not only can a customized, targeted SEO plan drive more traffic to your website, but it also acts as a focused catapult for your entire marketing strategy. SEO works, and since that’s what we’re all about around here, that’s the first place I urge my clients to invest (a little spoiler alert for our work together).
Why wedding and creative businesses?
I love all things glitter. I love love. I love weddings. I love creativity.
Like any of us, I adore spending time with the things I love, so I’ve designed my professional life to do just that.
I had the great pleasure of planning a wedding of my own a few years back, and in diving deep into all the services I’d need, I saw a strong desire for marketing and SEO support among creatives and wedding professionals (also creatives, to be sure). I see that to truly succeed on multiple levels, you need to be free to focus on what you love most and can do best, and reduce the part that feels like work while still growing your business. That’s a tall order. It just so happens, I’m naturally and professionally equipped to help you do exactly that, and I enjoy it completely.
Sadly the marriage didn’t last long but instead my passion and availability for helping you burst wide open. I basically got re-married to my passion for helping wedding professionals and creative businesses flourish! My business and team has been growing rapidly ever since. I present at wedding industry events regularly, have an amazing roster of clients, and have a nickname around these parts that makes me blush. “SEO Queen” is what I hear most often, but “unicorn” has been thrown around a bit lately, too. Apparently I’m rare and magical. I’ll take it.
Role: SEO Project Manager
Lives in: Melbourne, Australia
“It’s such an empowering experience to be part of this power team – Team Shine! The support and care that Maddy gives to her clients also extends to our team and the caring environment that this creates is a pure joy to work within. My job is to support Maddy with whatever is needed, this ranges from working on in-depth SEO Healthchecks for client websites to the day to day tasks of running and growing a successful business. I have the pleasure of working with so many amazing clients and due to Maddy’s super work ethic the client list just keeps expanding!”
Role: Marketing Consultant & Copywriter
Lives in: Chile
“Being a part of this team is pure joy. Whether I’m working on a client’s copywriting needs or contributing to online strategy, I am inspired by the Team Shine focus on solutions and enjoying our work. I’m consistently aware of what a bright and can-do energy Maddy brings to leading her team, and how brilliantly we come together to make really great things happen for people and their businesses. Maddy has great clients and it is a pleasure to help serve them.”
Role: Marketing Assistant & Productivity Ambassador
Lives in: Bristol, UK
“Working for Team Shine makes it easy to forget that this is a job as every day involves pouring forth what I love to do: organising, using sharpness, care and wit to create wording to support businesses to grow and flourish. I am delighted to support wedding photographers in promoting their images and increasing traffic to their websites – their images are incredible and it is a complete joy to observe their talents. I am the Pinterest Queen of Team Shine as I get to optimise and bring light to Pinterest pages – a task I love to do so that clients can get on with what it is they love to do. I love the variety of my work and I learn constantly what it is to work within a team that is forever upgrading and supporting each other to offer the best service to our clients.”
Role: Finance Manager
Lives in: Sweden
“Team Shine is the most brilliant working environment, where I am totally supported and trusted to do exactly what I love, always innovating together and highly responsive to the team and clients’ needs. Maddy’s dedication to clarity and openness in all areas of the business is so obvious in all we do and it is wonderful working on such a dedicated team. I support Maddy and Making Your Business Shine’s financial systems, including bookkeeping and invoicing. I honestly never knew I could enjoy my work so much and this quality of care has naturally set the bar for how I show up in all work relationships.”